Nielsen: Multicultural teens key demo for growth of video advertising
As the 18-24-year-previous demographic in the United States expands faster than any other young age group, so does its viewing and buying electrical power. According to Nielsen, today’s 17-12...
View ArticleSimples: Meerkats maul competition in UK TV advertising
CompareTheMarket’s meerkats have clawed their way into the affections of the Uk public and produced the company’s adverts the country’s most popular according to investigation by Nielsen. Certainly the...
View ArticleOnline video advertising reaches high even as user numbers continue to slide
For the third month in a row, the US on-line video industry has declined in terms of the absolute variety of consumers, however at the very same time ad views have hit record levels, according to...
View ArticleEnsequence, Audible Magic join forces for advertising portfolio
Ensequence and Audible Magic are integrating Audible Magic’s SmartID and Ensequence’s award-winning iTV Manager to answers to produce a targeted advertising portfolio. The platform will allow...
View ArticleMediaset Spain’s ad division launches interactive online advertising app
Mediaset Spain, by means of Publimedia Management, has launched the first interactive spot campaign in Spain for Samsung. The app was developed in collaboration with MediaMind and LiquidThread. The end...
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